LO3 macro meaning
Three theoretical concepts Genre - conventions and how genres are used by media institutions Narrative - How stories are structured Representation - Mediation of age, sexuality, gender,class, ethnicity, regional identity and understanding of stereotypes Connotes/signifies Stereotype - oversimplified representation of a group of people Steve Neale 1980 Repetition and Difference All genres contain instances of repetition and difference, difference is essential to the economy of the genre Neale states that a product and its genre is defined by two things How much it conforms to its genres individual conventions and stereotypes. A product must match that genres conventions to be identified as a part of that genre Call of duty black ops - Genre - First person shooter the difference between black ops and other first person shooters is that it has zombies where as other games don’t Rick Altman 1999 Generic pleasures That genres have different pleasures that entertain the audiences ...