Digital Media Unit 1

 Frozen 2 Above the line advertising Billboards Bus Poster Trailer Merchandise Below the line advertising social media

 Genre Conventions and how genres are used by media institutions   Narrative How stories are structured   Representation Mediation (re-presentation)of age, gender, sexuality,class,ethnicity,regional identity Steve Neale (1980) Repetition and Difference. Steve Neale states that genres “all contain instances of repetition and difference, difference is essential to the to the economy of the genre”.

 38% - 40% = Pass 58% - 60% = Merit 60% - 70% = Distinction 90% - 100% = Distinction * Demographic Data - The information about the target audience of media products such as age, ethnicity, gender Explain two interpretations that could be made about the target audience of the daily express The daily express is more popular with people over the age of 35. As older people do not have a smartphone The Daily Express is more popular with the people from the social grade A,B,C1. This is due to them having more educated content such as politics Explain the difference between readership and circulation Circulation of a print product is the number of copies sold or distributed if the publication is free 2a) More people are accessing print products on their phone due to it being portable. 2b) The sun has a much older audience so they wouldn't own a mobile device 3)  Radio 2 and Radio 4 have a much larger listenership as it targets older audiences.Radio 4 Extra has a smaller liste...