Digital Media Unit 1

 Media effects are the different ways society is impacted and influenced by media like movies and tv Regulation is trying to prevent harm and offence  PEGI Pan European gaming information - content of video games BBFC British board of film classification IPSO Independent press standards organisation OFCOM Office of communications - TV/Radio

Male Gaze Laura Mulvey he  male gaze  is the act of depicting women and the world, in the visual arts and in literature, from a  masculine , heterosexual perspective that presents and represents women as sexual objects for the pleasure of the heterosexual  male  viewer. racial representation Manuel alferado Ethnic minority groups -negative - Pitied - Dangerous - Exotic preferred mening stuart hall stereotyping working class David Newman The working class is represented as problematic   Moral panics

 Narrative theories Pam Cooke(1985) - Cause and Effect Claude Levi Strauss(1958) - Binary Opposition Roland Barthes(1972) - Narrative codes. Enigma code Tzvetan Todorov(1977)- equilibrium/disruption/another equilibrium Narrative is understood through two opposites action code is a series of production techniques which tell you what is going to happen next Character roles(Propp, 1928)  Protagonist antagonist Sidekick Princess character In the joke they use camera work to show the theory binary opposition as it shows that the bad has triumphed over the good and the camera work show the support that the joker has and the amount of people who has turned bad Rule of thirds Tzvetan Todorov - Equilibrium  as at the beginning it is normal until the joker becomes the joker and then the final equilibrium is when the joker is in charge Character roles as The joker is the antagonist and the protagonist is the police who is trying to defeat him and the antagonist is wearing colourful ...

 Genre Horkheimer Hypodermic syringe Rick Altman Generic pleasures Steve Neal(1995) repetition and difference David Buckingham Genre changes as society/culture changes Jason Mittel Genres are used for profit/blueprints of success There are many theories about how audiences understand the construct of genre The genre of a product does not contribute to its success. Discuss the statement with reference to a digital media product you have studied. Use examples to support your answer There are many theories about how audiences understand the construct of genre and I am going to discuss these with reference to the Crime/Drama Joker, and specifically the sequence when the Joker stands on the car In the movie Joker the Generic pleasures theory(Rick Altman) can be found as there is many emotions involved such as when he gets on the car and everyone starts cheering.This will please the audience as their emotions have been all over the place during this movie. The Joker also uses n...

 A conglomerate company is a company which owns a range of other companies called subsidiaries A subsidiary is a company which is owned by a larger conglomerate company An independent company is a company that is free from conglomerate ownership One product produced by an independent company is Four lions by warp films Synergy  Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product Crackdown 3 by sumo digital

 RAJAR - Radio joint audience research DAB - Digital Audio Broadcasting DTV - Digital Television - Smart TV BARB - Broadcasters audience Research Board Identity(Pass / E) Explain(Merit / C+/B-) Justify/Evaluate(Distinction/A/ A*)   Explain what the term ‘DAB’ means and state one advantage to the consumer of using  DAB. DAB stand for Digital audio broadcasting. One advantage of using DAB is that it has a higher range of signals so audiences ca listen to it from further areas. Explain  two  reasons why listening to radio via apps is less popular than listening via digital television (DTV). one reason that listening to radio via apps is less popular is that it is more portable and most people will be listening to the radio whilst commuting Another reason is that there is a wider range on the apps so the listeners can access wider variety on the app to find something that is suited to them. Explain what the acronym BARB stands for and what the organisation does. BAR...