Mark Breakdown

 38% - 40% = Pass

58% - 60% = Merit

60% - 70% = Distinction

90% - 100% = Distinction *


Demographic Data - The information about the target audience of media products such as age, ethnicity, gender

Explain two interpretations that could be made about the target audience of the daily express

The daily express is more popular with people over the age of 35. As older people do not have a smartphone

The Daily Express is more popular with the people from the social grade A,B,C1. This is due to them having more educated content such as politics

Explain the difference between readership and circulation

Circulation of a print product is the number of copies sold or distributed if the publication is free

2a) More people are accessing print products on their phone due to it being portable.

2b) The sun has a much older audience so they wouldn't own a mobile device

3) Radio 2 and Radio 4 have a much larger listenership as it targets older audiences.Radio 4 Extra has a smaller listenership due to it targeting niche audiences.

4b) Warp films worked with film 4 as part of a joint venture to produce This Is England. This made the product successful as film 4 and channel 4 could reach the youth target audience through their established marketing channels online via all 4 and the Film4 Channel

This Is England became a successful franchise from film to television owing to the relationship that Warp films have with innovative directors such as shane meadows

4c) maximise success and efficiency of marketing for a specific product using synergy

5) A storyboard can be used to market the narrative and characters 

7)Below the line advertising is at a small scale such as instagram post

Above the line advertising is at a large scale such as trailer release.

Twitter marketing of franchise films such as Deadpool to individual users who follow 21st century fox and the film with production updates, further marketing and release information.

8a)NRS

BARB

RAJAR

PamCO

8b) Easier to analyse

easier to display

less time consuming



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