Key Terms Revision
Conglomerate - A company which owns a collection of other companies(called subsidiaries) such as Disney
Distribution - It is how a company shares its product to the public Disney uses Disney disney+
Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product. When there is a film being released a company might also bring out toys as well. Cross promotion and cross branding Hat Trick productions teamed up with channel 4 to create derry girls
Horizontal integration - Is when a company promotes across different subsidiaries
Mise-en-scene - elements of film
Costume
Lighting
Props
Makeup
colour
acting gesture
Continuity Editing - where we watch something that is seamless where we don't notice the cuts
Non continuity - Where there is obvious cuts and are supposed to notice them
Flashbacks
montage
Panning - where a camera moves from either right to left or left to right to establish temporal or spatial
Tilt shot - where the head moves
composition - Is how we film something.
Rule of third - where we split the screen into nine different sectors
Explain what the term ‘ABC1’ means.
ABC1 is a social grade that means that they are upper class. This refers to people who has a higher disposable income
Justify what type of products would be suitable to advertise in two of the print publications from Fig.1.
For the daily mail more expensive cars adverts would be appropriate as they have more disposable income
State what the acronym ‘BARB’ stands for.
Broadcasters' Audience Research Board
Explain what BARB’s role is.
Identify the most popular genre of programme on BBC 1.
Soap Operas
BBC is a public service company
Older women watch the BBC whereas channel 4 is watched by younger people .
Explain what the term ‘public service ownership’ means. Use examples to support your answer.
All the content is for the benefit of the audience. The BBC is a public service company. It is payed by the tv licence
Explain how a conglomerate company operates differently to an independent company. Use examples to support your answer.
Identify the name of a cross-media company.
Disney
alphabet inc
sony
microsoft
bauer media
what synergy is then you explain it
Explain how the company you identified above uses synergy. Use examples to support your answer
Analyse the concepts of ‘genre’ and ‘representation’ in a media product you have studied.
Jason mittel
David Buckingham
Rick Altman
Manuel Alfredo
x factor, which is on at prime time
Water cooler show
Simon Cowell
Fast paced editing
non diegetic sound
Explain two ways products are advertised to audiences in the digital age. Use examples to support your answer.
Below the line advertising
personalised recommendation
cookies on a website
putting a film on at the cinema
Discuss the extent to which you agree with the regulatory guidelines associated with a media product you have studied.
ASA - advertising standards authority regulates adverts that are on tv
bbfc - British board of film classification
R rated
12
12a
Ofcom
PEGI - Pan European Gaming Information
IPSO - Independent press standards organisation
They can't be libel
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