Media Industries and Products
Revision - Key areas I need to revise
Legal and ethical issues elements of pre production documents Client requirements
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Key Terms Revision
Conglomerate - A company which owns a collection of other companies(called subsidiaries) such as Disney Distribution - It is how a company shares its product to the public Disney uses Disney disney+ Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product. When there is a film being released a company might also bring out toys as well. Cross promotion and cross branding Hat Trick productions teamed up with channel 4 to create derry girls Horizontal integration - Is when a company promotes across different subsidiaries Mise-en-scene - elements of film Costume Lighting Props Makeup colour acting gesture Continuity Editing - where we watch something that is seamless where we don't notice the cuts Non continuity - Where there is obvious cuts and are supposed to notice them Flashbacks montage Panning - where a camera moves from either right to left or left to right to establish temporal or s...
Question 9/10
Passive audience theories Adorno and Horkheimer(1947) - Hypodermic Syringe theory Gross and Gerbner - Cultivation theory - Overtime if we view something overtime we are going to believe it Desensitisation - Becoming used to graphic and violent images owing to saturisation in the media. The moral panic theory The Active Audience Theory Denis McQuail - Uses and Gratification Stuart Hall - Encoding and decoding model Preferred reading Negotiated reading Oppositional reading End of traditional audience
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