media industries glossary

 Media Sectors - these are the main areas that the media operates within

Magazines

Newspaper

TV

Games

Film

Web based/social media

Radio and music

conglomerate - large organisation that owns smaller companies (subsidiaries)

Independent - is free from conglomerate ownership

Vertical Integration - When a company controls production,distribution,exchange

Horizontal integration - when a company can promote across different media subsidiaries

commercial company - works to make profit

Cross Media Conglomerates - conglomerates that own companies in different sectors

Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product

Cross Promotion - releasing two products at the same time to maximise success of a brand

Commercial Company - Objective is making profit

Public Service Company - Funded by public money, e.g. the tv licence fee - BBC

Content is for a variety of cultures and all audiences. e.g. Radio 1, Xtra targets ethnic minorities

BBC Remit - inform, educate and entertain

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