DO NOW Task

 Conglomerate company - A company which owns a range of different smaller companies often in different media sectors

 Subsidiary - A company owned by a parent company

An independent company - A company that is free from conglomerate ownership

independent companies work with larger companies to get their product distributed an example of this is when hat trick productions who made the sitcom derry girls worked as part of a joint venture with channel 4. When companies work as part of a joint venture it is because it is mutually beneficial for both companies

Derry Girls Hat trick productions

Warp films produced the film four lions

Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product. This means cross promotion

Avengers




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