Masterclass Quickfire Revision

 Disney 

Newscorp

Alphabet inc



Hat trick productions

warp films


Synergy is when a company choose the most effective method of marketing using your subsidiaries to maximize success of a brand or product such as cross promotion and horizontal integration


vertical integration is When a company controls production,distribution,exchange whereas horizontal is when a company can promote a product using different subsidiaries


A joint venture is when two or more companies work together for example warp films and channel 4


pre production, production and post production


Bill boards

merchandise 

trailer

Below the line

social media

leaflets 

emails


get a celebrity to Endorse a product

advertisements

shoutouts


production design

composition

lighting

costuming

location

props


dolly 

high 

low angle

wide shot

establishing

depp


parrallel action

flashbacks


incidental music

sound effects

dialogue

pitch

tone


Repetition and difference (Steve Neale)

All genres contain instances of repetition and difference, difference is essential to the economy of the genre

Generic pleasures

That genres have different pleasures that entertain the audiences through familiarity how they respond to them

intellectual pleasures


Claude - Levi Strauss 1958 Binary Opposition

Strauss suggests that binary opposition and the idea that things/objects/qualities that are directly parallel and opposite help to understand and fuel each other.

Pam Cook 1985 Cause and Effect

Traditional narratives have a linearity of cause and effect, with an overall trajectory of enigma resolution 

Tzvetan Todorov 1977 Conventional structure

Narrative structures followed a formula after studying classic fairy tales


Laura mulvey male gaze

Women are represented as sexual objects for the pleasure of the male viewer

Manuel Alvarado 1987 racial representation 

Alvarado suggested representations of ethnic minorities 

Stuart Hall 1997 preferred meaning

Institutions through ideology or by stereotyping - tries to fix the meaning of a representation in a preferred meaning


Adorno and horkheimer

gross and gerbner

stanley cohen




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Key Terms Revision

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