Revision U1 LO4 Data Analysis

 RAJAR - Radio joint audience research

DAB - Digital Audio Broadcasting

DTV - Digital Television - Smart TV

BARB - Broadcasters audience Research Board

Identity(Pass / E)

Explain(Merit / C+/B-)

Justify/Evaluate(Distinction/A/ A*)

 Explain what the term ‘DAB’ means and state one advantage to the consumer of using DAB.

DAB stand for Digital audio broadcasting. One advantage of using DAB is that it has a higher range of signals so audiences ca listen to it from further areas.


Explain two reasons why listening to radio via apps is less popular than listening via digital television (DTV).

one reason that listening to radio via apps is less popular is that it is more portable and most people will be listening to the radio whilst commuting

Another reason is that there is a wider range on the apps so the listeners can access wider variety on the app to find something that is suited to them.


Explain what the acronym BARB stands for and what the organisation does.
BARB stands for Broadcasters audience Research board and the organisation look at the viewer graphics and demographics of the tv shows.

Explain three interpretations that can be made about the differences in audience demographic between viewers of ITV1 and BBC2. Use examples and evidence from the data to support your answers.

ITV1 has more female viewers that BBC2 because stereotypically more women watch soap operas than men.

The BBC has more of a male demographic as there is a higher viewing rate of snooker and sports which is typically what men watch

ITV has a higher child demographic due to the channel showing talent shows.

BBC has a higher social class of a demographic.

Explain why an independent company often works with other companies as part of a joint venture. Use examples to support your answer.

An independent company often works with other companies to increase profit

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