Digital Media Unit 1

Sky One The programmes that are on there are US Shows,  CBS Military/action drama, Crime drama,Scifi/superhero, adventure drama, kids, Comedy, Game show and reality/unscripted. The shows on Sky one are mainly for entertainment All groups are targeted. five examples of programmes are Modern Family, NCIS Los Angeles, Prodigal Son, The Flash, All Hail King Julien BBC 2   

 Conglomerate company - A company which owns a range of different smaller companies often in different media sectors  Subsidiary - A company owned by a parent company An independent company - A company that is free from conglomerate ownership independent companies work with larger companies to get their product distributed an example of this is when hat trick productions who made the sitcom derry girls worked as part of a joint venture with channel 4. When companies work as part of a joint venture it is because it is mutually beneficial for both companies Derry Girls Hat trick productions Warp films produced the film four lions Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product. This means cross promotion Avengers

 A conglomerate company is large organisation that owns smaller companies (subsidiaries) A subsidiary is a company that is owned by a larger organisation An independent company is free from conglomerate ownership A magazine conglomerate is Hearst A web conglomerate is Alphabet inc a radio conglomerate is Bauer Media Htps://media.info

  Media Sectors   - these are the main areas that the media operates within Magazines Newspaper TV Games Film Web based/social media Radio and music conglomerate - large organisation that owns smaller companies (subsidiaries) Independent - is free from conglomerate ownership Vertical Integration - When a company controls production,distribution,exchange Horizontal integration - when a company can promote across different media subsidiaries commercial company - works to make profit Cross Media Conglomerates - conglomerates that own companies in different sectors Synergy - Is when you choose the most effective method of marketing using your subsidiaries to maximise success of a brand or product Cross Promotion - releasing two products at the same time to maximise success of a brand Commercial Company - Objective is making profit Public Service Company - Funded by public money, e.g. the tv licence fee - BBC Content is for a variety of cultures and all audiences. e.g. Radio 1, Xtr...