Digital Media Unit 1

 Disney  Newscorp Alphabet inc Hat trick productions warp films Synergy is when a company choose the most effective method of marketing using your subsidiaries to maximize success of a brand or product such as cross promotion and horizontal integration vertical integration is When a company controls production,distribution,exchange whereas horizontal is when a company can promote a product using different subsidiaries A joint venture is when two or more companies work together for example warp films and channel 4 pre production, production and post production Bill boards merchandise  trailer Below the line social media leaflets  emails get a celebrity to Endorse a product advertisements shoutouts production design composition lighting costuming location props dolly  high  low angle wide shot establishing depp parrallel action flashbacks incidental music sound effects dialogue pitch tone Repetition and difference (Steve Neale) All genres contain instances of...

 Frozen 2 Above the line advertising Billboards Bus Poster Trailer Merchandise Below the line advertising social media

 Genre Conventions and how genres are used by media institutions   Narrative How stories are structured   Representation Mediation (re-presentation)of age, gender, sexuality,class,ethnicity,regional identity Steve Neale (1980) Repetition and Difference. Steve Neale states that genres “all contain instances of repetition and difference, difference is essential to the to the economy of the genre”.

 38% - 40% = Pass 58% - 60% = Merit 60% - 70% = Distinction 90% - 100% = Distinction * Demographic Data - The information about the target audience of media products such as age, ethnicity, gender Explain two interpretations that could be made about the target audience of the daily express The daily express is more popular with people over the age of 35. As older people do not have a smartphone The Daily Express is more popular with the people from the social grade A,B,C1. This is due to them having more educated content such as politics Explain the difference between readership and circulation Circulation of a print product is the number of copies sold or distributed if the publication is free 2a) More people are accessing print products on their phone due to it being portable. 2b) The sun has a much older audience so they wouldn't own a mobile device 3)  Radio 2 and Radio 4 have a much larger listenership as it targets older audiences.Radio 4 Extra has a smaller liste...

Sky One The programmes that are on there are US Shows,  CBS Military/action drama, Crime drama,Scifi/superhero, adventure drama, kids, Comedy, Game show and reality/unscripted. The shows on Sky one are mainly for entertainment All groups are targeted. five examples of programmes are Modern Family, NCIS Los Angeles, Prodigal Son, The Flash, All Hail King Julien BBC 2